At Furreal, we understand that the path to change starts with awareness. We want to inspire people to think more about what they buy and how their choices affect the environment and animals. This is why we like to focus on two types of customers. Two types of customers, each with their own needs, standards and values. On the one hand, we have our statement jacket, made from second-hand fur and denim. This is for fashionistas who want to start buying more conscious clothing, but don't know "how".  On the other hand, for our environmentally conscious consumers, we have labels that they can obtain from a fur coat in the second-hand shop.

 

We dream of a future where fashion is not only beautiful, but also ethical and sustainable. Our mission and vision steer us towards a world where fur is no longer synonymous with animal suffering, but rather with recycling, responsibility and beauty.  In the long run, of course, we do not focus on fur, this would not form an endless circle and so our main focus is on buying behaviour. Together, we can bring this vision to life and have a positive impact on the world of fashion.