
PROJECT 4
Proces innovation
CAROLINE
By Wrangler

This summer semester, we practically applied the circular model to a real case: upcycling old jeans trousers into short jean jackets. We worked within the DNA of the chosen brand Wrangler and we developed and sold the jacket through a self-made webshop. Key aspects for the research included market analysis, product analysis, design, production optimisation and cost analysis.
The goal was to create an innovative circular product that could be mass-produced, with all processes and data well documented.
01
Mission en vision
Our mission at Caroline is to embrace diversity and sustainability by creating beautiful jean jackets for plus-size women, made from recycled denim. We strive to promote self-confidence and self-esteem by offering fashion that is not only stylish and comfortable, but also has a positive impact on the environment. At Caroline, we believe in celebrating individuality and promoting a world where all women can feel beautiful, powerful and environmentally conscious.
Our vision with Caroline is to build awareness and grow our business within the aspect of plussize clothing. Currently we have a single jean jacket on offer and this is something we want to expand. Our goal is to make our business flourish within Europe and make our Webshop global in a span of 5 years.
02
Prototype



03
Technical pack

Did you know that we used a soldering iron to burn the seam, instead of ripping it ?










